This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered.
1. Chapter 9: Marketing introduction - p. 88 2. Chapter 10: Market research - p. 96 3. Chapter 11: Analysing marketing information and preparing it for use - p. 108 4. Chapter 12: Introduction to advertising and public relations - p. 118 5. Chapter 13: Advertising and promotion - p. 121 6. Chapter 14: Public relations - p. 130 7. Part III: Financial matters - p. 141 8. Chapter 15: Finance introduction - p. 141 9. Chapter 16: Financial considerations for your business plan - p. 152 10. Chapter 17: Putting a business plan together - p. 202 11. Chapter 18: Organizing finance - p. 242 12. Part IV: Procedure - p. 250 13. Chapter 19: Clinic procedure - p. 250 14. Chapter 20: Working with the conventional medical profession - p. 268 15. Chapter 21: Strategies for coping with the demands on you while you are developing your clinic - p. 275 16. Chapter 22: How to deal with money matters now your clinic is open - p. 285 17. Chapter 23: What about the future? - p. 292 18. Index - p. 293
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This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered.
1. Chapter 9: Marketing introduction - p. 88 2. Chapter 10: Market research - p. 96 3. Chapter 11: Analysing marketing information and preparing it for use - p. 108 4. Chapter 12: Introduction to advertising and public relations - p. 118 5. Chapter 13: Advertising and promotion - p. 121 6. Chapter 14: Public relations - p. 130 7. Part III: Financial matters - p. 141 8. Chapter 15: Finance introduction - p. 141 9. Chapter 16: Financial considerations for your business plan - p. 152 10. Chapter 17: Putting a business plan together - p. 202 11. Chapter 18: Organizing finance - p. 242 12. Part IV: Procedure - p. 250 13. Chapter 19: Clinic procedure - p. 250 14. Chapter 20: Working with the conventional medical profession - p. 268 15. Chapter 21: Strategies for coping with the demands on you while you are developing your clinic - p. 275 16. Chapter 22: How to deal with money matters now your clinic is open - p. 285 17. Chapter 23: What about the future? - p. 292 18. Index - p. 293
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