Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.
This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
1. Introduction - p. 1 2. Chapter 1: Introduction to social media and social networks - p. 1 3. Chapter 2: Social media: New technologies of collaboration - p. 10 4. Chapter 3: Social network analysis: Measuring, mapping, and modeling collections of connections - p. 29 5. Part II: NodeXL tutorial: Learning by doing - p. 51 6. Introduction - p. 53 7. Chapter 4: Installation, orientation, and layout - p. 53 8. Chapter 5: Labeling and visual attributes - p. 66 9. Chapter 6: Calculating and visualizing network metrics - p. 78 10. Chapter 7: Grouping and filtering - p. 94 11. Chapter 8: Semantic networks - p. 113 12. Part III: Social media network analysis case studies - p. 125 13. Introduction - p. 127 14. Chapter 9: Email: The lifeblood of modern communication - p. 127 15. Chapter 10: Thread networks: Mapping message boards and email lists - p. 148 16. Chapter 11: Twitter: Information flows, influencers, and organic communities - p. 160 17. Chapter 12: Facebook: Public pages and inter-organizational networks - p. 178 18. Chapter 13: YouTube: Exploring video networks - p. 186 19. Chapter 14: Wiki networks: Connections of culture and collaboration - p. 203 20. Index - p. 225
Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.
This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
1. Introduction - p. 1 2. Chapter 1: Introduction to social media and social networks - p. 1 3. Chapter 2: Social media: New technologies of collaboration - p. 10 4. Chapter 3: Social network analysis: Measuring, mapping, and modeling collections of connections - p. 29 5. Part II: NodeXL tutorial: Learning by doing - p. 51 6. Introduction - p. 53 7. Chapter 4: Installation, orientation, and layout - p. 53 8. Chapter 5: Labeling and visual attributes - p. 66 9. Chapter 6: Calculating and visualizing network metrics - p. 78 10. Chapter 7: Grouping and filtering - p. 94 11. Chapter 8: Semantic networks - p. 113 12. Part III: Social media network analysis case studies - p. 125 13. Introduction - p. 127 14. Chapter 9: Email: The lifeblood of modern communication - p. 127 15. Chapter 10: Thread networks: Mapping message boards and email lists - p. 148 16. Chapter 11: Twitter: Information flows, influencers, and organic communities - p. 160 17. Chapter 12: Facebook: Public pages and inter-organizational networks - p. 178 18. Chapter 13: YouTube: Exploring video networks - p. 186 19. Chapter 14: Wiki networks: Connections of culture and collaboration - p. 203 20. Index - p. 225
