Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!
NEW chapters expand the book’s scope of coverage, and include these topics:
1. Introduction - p. 10 2. Preparing For Your Professional Career - p. 14 3. Chapter 1: State of the Profession - p. 15 4. Chapter 2: Personal and Professional Goal Setting - p. 22 5. Chapter 3: Ownership (Self-Employment) - p. 30 6. Chapter 4: Employment - p. 41 7. Chapter 5: Resumes and Interviews - p. 52 8. Chapter 6: Debt Management - p. 58 9. Chapter 7: Principles of Negotiation - p. 66 10. Purchasing a Practice - p. 70 11. Chapter 8: Valuation and Purchase of an Eye Care Practice - p. 71 12. Chapter 9: Principles of Practice Transfer: Adding an Associate/Partner - p. 80 13. SECTION 3: Developing a Business Plan: New Practice, Expansion, and Acquisition - p. 87 14. Chapter 10: Deciding Where to Practice - p. 88 15. Chapter 11: Elements of an Office Business Plan, Practice Financing, and Obtaining a Business Loan - p. 94 16. Chapter 12: Understanding Premises Leases - p. 103 17. Chapter 13: Office Design - p. 108 18. Chapter 14: Instrumentation and Equipment - p. 110 19. Chapter 15: Controlling Cost of Goods - p. 114 20. Office Administration and Human Resource Issues - p. 123 21. Chapter 16: Office Organization, Structure, and Systems - p. 124 22. Chapter 17: Human Resources: Hiring and Training Office Staff - p. 139 23. Chapter 18: Human Resources: Managing and Motivating Office Staff - p. 152 24. Chapter 19: Human Resources: Evaluating, Managing, and Dismissing Office Staff - p. 156 25. Chapter 20: Computer Business Systems and Internet Resources - p. 162 26. Chapter 21: Recall Systems - p. 171 27. Practice Administration - p. 175 28. Chapter 22: Ethics in Optometric Practice - p. 176 29. Chapter 23: Professional Liability Insurance and Risk Management - p. 184 30. Chapter 24: Quality Assurance - p. 193 31. Chapter 25: Insurance - p. 198 32. Chapter 26: Patient Communication - p. 211 33. Chapter 27: Marketing: External and Internal - p. 216 34. Evaluation and Management of Specialty Services - p. 223 35. Chapter 28: Ophthalmic Dispensing - p. 224 36. Chapter 29: Specialty Practice in Optometry - p. 231 37. Chapter 30: Contact Lens Specialty Practice - p. 242 38. Chapter 31: Binocular Vision and Vision Therapy Specialty Practice - p. 254 39. Chapter 32: Interprofessional Relations - p. 260 40. Financial Aspects - p. 267 41. Chapter 33: Fees, Credit, and Collections - p. 268 42. Chapter 34: Managed Care, Third Party Reimbursement, and Audits - p. 277 43. Chapter 35: Coding and Billing - p. 290 44. Chapter 36: Analysis of Practice Economics and Growth - p. 295 45. Chapter 37: Financial and Estate Planning - p. 301 46. Chapter 38: Financial Decision Making - p. 316 47. Chapter 39: Taxes - p. 321 48. Chapter 40: Exit Strategies: Planning for Practice Transfer and Retirement - p. 340 49. Index - p. 347
Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!
NEW chapters expand the book’s scope of coverage, and include these topics:
1. Introduction - p. 10 2. Preparing For Your Professional Career - p. 14 3. Chapter 1: State of the Profession - p. 15 4. Chapter 2: Personal and Professional Goal Setting - p. 22 5. Chapter 3: Ownership (Self-Employment) - p. 30 6. Chapter 4: Employment - p. 41 7. Chapter 5: Resumes and Interviews - p. 52 8. Chapter 6: Debt Management - p. 58 9. Chapter 7: Principles of Negotiation - p. 66 10. Purchasing a Practice - p. 70 11. Chapter 8: Valuation and Purchase of an Eye Care Practice - p. 71 12. Chapter 9: Principles of Practice Transfer: Adding an Associate/Partner - p. 80 13. SECTION 3: Developing a Business Plan: New Practice, Expansion, and Acquisition - p. 87 14. Chapter 10: Deciding Where to Practice - p. 88 15. Chapter 11: Elements of an Office Business Plan, Practice Financing, and Obtaining a Business Loan - p. 94 16. Chapter 12: Understanding Premises Leases - p. 103 17. Chapter 13: Office Design - p. 108 18. Chapter 14: Instrumentation and Equipment - p. 110 19. Chapter 15: Controlling Cost of Goods - p. 114 20. Office Administration and Human Resource Issues - p. 123 21. Chapter 16: Office Organization, Structure, and Systems - p. 124 22. Chapter 17: Human Resources: Hiring and Training Office Staff - p. 139 23. Chapter 18: Human Resources: Managing and Motivating Office Staff - p. 152 24. Chapter 19: Human Resources: Evaluating, Managing, and Dismissing Office Staff - p. 156 25. Chapter 20: Computer Business Systems and Internet Resources - p. 162 26. Chapter 21: Recall Systems - p. 171 27. Practice Administration - p. 175 28. Chapter 22: Ethics in Optometric Practice - p. 176 29. Chapter 23: Professional Liability Insurance and Risk Management - p. 184 30. Chapter 24: Quality Assurance - p. 193 31. Chapter 25: Insurance - p. 198 32. Chapter 26: Patient Communication - p. 211 33. Chapter 27: Marketing: External and Internal - p. 216 34. Evaluation and Management of Specialty Services - p. 223 35. Chapter 28: Ophthalmic Dispensing - p. 224 36. Chapter 29: Specialty Practice in Optometry - p. 231 37. Chapter 30: Contact Lens Specialty Practice - p. 242 38. Chapter 31: Binocular Vision and Vision Therapy Specialty Practice - p. 254 39. Chapter 32: Interprofessional Relations - p. 260 40. Financial Aspects - p. 267 41. Chapter 33: Fees, Credit, and Collections - p. 268 42. Chapter 34: Managed Care, Third Party Reimbursement, and Audits - p. 277 43. Chapter 35: Coding and Billing - p. 290 44. Chapter 36: Analysis of Practice Economics and Growth - p. 295 45. Chapter 37: Financial and Estate Planning - p. 301 46. Chapter 38: Financial Decision Making - p. 316 47. Chapter 39: Taxes - p. 321 48. Chapter 40: Exit Strategies: Planning for Practice Transfer and Retirement - p. 340 49. Index - p. 347
