$93.582,00
10% de descuento pagando con Transferencia
Ver más detalles
Descripcion
Indice
Autores
Muestra
Ficha Técnica
Descripción

Disaster Communications in a Changing Media World, Third Edition provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. This book illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.

  • Includes case studies from recent disaster events
  • Demonstrates how to use blog posts, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis
  • Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector
  • Explores how social media has emerged as a force in disaster communications

1. Disaster Communications in a Changing Media World - p. iii 2. Cover - p. iii 3. Title page - p. iii 4. Copyright Page - p. x 5. Table of Contents - p. x 6. Disasters are changing rapidly and so are disaster communications - p. xi 7. Chapter One The changing media world - p. 1 8. Chapter Two Communications revolutions and today's news consumption and production trends - p. 21 9. Chapter Three Technology is driving changes in disaster communications - p. 39 10. Chapter Four Disaster coverage past and present - p. 55 11. Chapter Five Communications - p. 75 12. Chapter Six Application of communications fundamentals to all four phases of emergency management - p. 97 13. Chapter Seven Disaster communications audiences - p. 119 14. Chapter Eight How to adapt to the changing media environment - p. 129 15. Chapter Nine Four case studies - p. 145 16. Chapter Ten Building an effective disaster communications capability in a changing media world - p. 173 17. Index - p. 193

Descripcion
Descripción

Disaster Communications in a Changing Media World, Third Edition provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. This book illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.

  • Includes case studies from recent disaster events
  • Demonstrates how to use blog posts, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis
  • Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector
  • Explores how social media has emerged as a force in disaster communications

1. Disaster Communications in a Changing Media World - p. iii 2. Cover - p. iii 3. Title page - p. iii 4. Copyright Page - p. x 5. Table of Contents - p. x 6. Disasters are changing rapidly and so are disaster communications - p. xi 7. Chapter One The changing media world - p. 1 8. Chapter Two Communications revolutions and today's news consumption and production trends - p. 21 9. Chapter Three Technology is driving changes in disaster communications - p. 39 10. Chapter Four Disaster coverage past and present - p. 55 11. Chapter Five Communications - p. 75 12. Chapter Six Application of communications fundamentals to all four phases of emergency management - p. 97 13. Chapter Seven Disaster communications audiences - p. 119 14. Chapter Eight How to adapt to the changing media environment - p. 129 15. Chapter Nine Four case studies - p. 145 16. Chapter Ten Building an effective disaster communications capability in a changing media world - p. 173 17. Index - p. 193

Indice
Autores
Muestra
Ficha Técnica