Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of.
The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades.
Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside.
1. Chapter 8. Introduction to measuring emotions in the face - p. 225 2. Chapter 9. Lists of emotional stimuli - p. 251 3. Chapter 10. Measurement of consumer product emotions using questionnaires - p. 273 4. Chapter 11. Sentiment analysis: Automatically detecting valence, emotions, and other affectual states from text - p. 323 5. Chapter 12. Concept profiling – navigating beyond liking - p. 381 6. Chapter 13. Short-term time structure of food-related emotions: measuring dynamics of responses - p. 439 7. Chapter 14. The EmoSensory® wheel - p. 471 8. Chapter 15. Methodological issues in consumer product emotion research using questionnaires - p. 493 9. Chapter 16. Consumer product emotion research using emoji - p. 535 10. Chapter 17. Neuroscience tools: using the right tool for the right question - p. 559 11. Part III: Studying emotions in practice - p. 592 12. Chapter 18. Emotions in clinical practice - p. 595 13. Chapter 19. Emotions studied in context: the role of the eating environment - p. 613 14. Chapter 20. Emotion-driven product design - p. 645 15. Chapter 21. Emotions of odors and personal and home care products - p. 671 16. Chapter 22. Emotions elicited by foods - p. 707 17. Chapter 23. Emotion in beverages - p. 731 18. Chapter 24. Daily happiness: How well we feel most of the time - p. 773 19. Chapter 25. Measurement of disgust proneness - p. 795 20. Chapter 26. Studying emotions in the elderly - p. 831 21. Chapter 27. Measures of emotions as influences on eating and weight control - p. 871 22. Part IV: Cross-cultural studies of emotions - p. 906 23. Chapter 28. Cross-lingual translatability of emotion terms: a review - p. 909 24. Chapter 29. Different ways of measuring emotions cross-culturally - p. 937 25. Chapter 30. Measuring and understanding emotions in East Asia - p. 975 26. Index - p. 995
Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of.
The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades.
Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside.
1. Chapter 8. Introduction to measuring emotions in the face - p. 225 2. Chapter 9. Lists of emotional stimuli - p. 251 3. Chapter 10. Measurement of consumer product emotions using questionnaires - p. 273 4. Chapter 11. Sentiment analysis: Automatically detecting valence, emotions, and other affectual states from text - p. 323 5. Chapter 12. Concept profiling – navigating beyond liking - p. 381 6. Chapter 13. Short-term time structure of food-related emotions: measuring dynamics of responses - p. 439 7. Chapter 14. The EmoSensory® wheel - p. 471 8. Chapter 15. Methodological issues in consumer product emotion research using questionnaires - p. 493 9. Chapter 16. Consumer product emotion research using emoji - p. 535 10. Chapter 17. Neuroscience tools: using the right tool for the right question - p. 559 11. Part III: Studying emotions in practice - p. 592 12. Chapter 18. Emotions in clinical practice - p. 595 13. Chapter 19. Emotions studied in context: the role of the eating environment - p. 613 14. Chapter 20. Emotion-driven product design - p. 645 15. Chapter 21. Emotions of odors and personal and home care products - p. 671 16. Chapter 22. Emotions elicited by foods - p. 707 17. Chapter 23. Emotion in beverages - p. 731 18. Chapter 24. Daily happiness: How well we feel most of the time - p. 773 19. Chapter 25. Measurement of disgust proneness - p. 795 20. Chapter 26. Studying emotions in the elderly - p. 831 21. Chapter 27. Measures of emotions as influences on eating and weight control - p. 871 22. Part IV: Cross-cultural studies of emotions - p. 906 23. Chapter 28. Cross-lingual translatability of emotion terms: a review - p. 909 24. Chapter 29. Different ways of measuring emotions cross-culturally - p. 937 25. Chapter 30. Measuring and understanding emotions in East Asia - p. 975 26. Index - p. 995
