Clinical and Medical Innovation in Anesthesiology: How to Commercialize Your Concept reflects recent trends of industry globalization and value-conscious healthcare. Written by a team of medical, engineering and business experts, this book provides a clear process for the identification, invention and implementation of new solutions in anesthesiology. Readers will gain practical advice, as well as examples of both successful and failed case studies. This is the ideal resource for anesthesiology clinicians, students and researchers who not only want to bring patient use and application to their inventions but also understand all steps needed to bring an idea for technical innovation to market.
1. 1. Introduction—overview and innovation process flow diagram - p. 1 2. 2. Technology in anesthesia and perioperative medicine: exploring opportunities and challenges - p. 8 3. 3. Specific opportunities for innovation in anesthesia - p. 20 4. 4. Validate, refine, and define the problem to be solved - p. 29 5. 5. Market analysis—the anesthesia market landscape - p. 38 6. 6. Competitive analysis - p. 65 7. 7. Product requirements for emerging anesthesia technologies - p. 74 8. 8. Partner with a successful expert - p. 86 9. 9. Conceptualizing idea to solution - p. 95 10. 10. Prior art searching - p. 108 11. 11. Patent strategy—patent types and timing - p. 120 12. 12. Concept testing and selection—where and why will it fail - p. 132 13. 13. What to prototype? - p. 140 14. 14. Medical device development - p. 151 15. Chapter 15. Pilot study - p. 161 16. 16. Clinical research - p. 176 17. 17. Licensing–how to, terms, expectations, examples for university technology transfer - p. 188 18. 18. Funding approaches—why, from where, how much, terms - p. 204 19. 19. Personnel—teams needed, roles - p. 218 20. 20. Physician entrepreneurship—three steps to success - p. 229 21. 21. Choosing an entity structure for your business - p. 248 22. 22. FDA regulation of anesthesia and critical care medical devices - p. 258 23. 23. Step-by-step guide for Food and Drug Administration listing, 510(k), premarket approval - p. 276 24. 24. Anesthesia reimbursement - p. 294 25. 25. Business models - p. 309 26. 26. Marketing, sales, and distribution - p. 320 27. 27. Business strategy—valuing emerging technology companies - p. 334 28. 28. Business operations - p. 354 29. 29. Post launch physician relationships - p. 364 30. 30. Innovation in anesthesiology: technology development and commercialization handbook - p. 391 31. 31. From idea to commercialization: development of a breathing-controlled gaming device for pediatric anesthesia induction - p. 402 32. 32. Case study: improve the safety and compliance of drug preparation and administration with barcode technology - p. 412 33. 33. Revolutionizing blood transfusion: HemaLogiX-optimizing clinical appropriateness and resource utilization - p. 428 34. 34. FirstLook LTA from Guidance Airway Solutions - p. 435 35. Index - p. 445
Clinical and Medical Innovation in Anesthesiology: How to Commercialize Your Concept reflects recent trends of industry globalization and value-conscious healthcare. Written by a team of medical, engineering and business experts, this book provides a clear process for the identification, invention and implementation of new solutions in anesthesiology. Readers will gain practical advice, as well as examples of both successful and failed case studies. This is the ideal resource for anesthesiology clinicians, students and researchers who not only want to bring patient use and application to their inventions but also understand all steps needed to bring an idea for technical innovation to market.
1. 1. Introduction—overview and innovation process flow diagram - p. 1 2. 2. Technology in anesthesia and perioperative medicine: exploring opportunities and challenges - p. 8 3. 3. Specific opportunities for innovation in anesthesia - p. 20 4. 4. Validate, refine, and define the problem to be solved - p. 29 5. 5. Market analysis—the anesthesia market landscape - p. 38 6. 6. Competitive analysis - p. 65 7. 7. Product requirements for emerging anesthesia technologies - p. 74 8. 8. Partner with a successful expert - p. 86 9. 9. Conceptualizing idea to solution - p. 95 10. 10. Prior art searching - p. 108 11. 11. Patent strategy—patent types and timing - p. 120 12. 12. Concept testing and selection—where and why will it fail - p. 132 13. 13. What to prototype? - p. 140 14. 14. Medical device development - p. 151 15. Chapter 15. Pilot study - p. 161 16. 16. Clinical research - p. 176 17. 17. Licensing–how to, terms, expectations, examples for university technology transfer - p. 188 18. 18. Funding approaches—why, from where, how much, terms - p. 204 19. 19. Personnel—teams needed, roles - p. 218 20. 20. Physician entrepreneurship—three steps to success - p. 229 21. 21. Choosing an entity structure for your business - p. 248 22. 22. FDA regulation of anesthesia and critical care medical devices - p. 258 23. 23. Step-by-step guide for Food and Drug Administration listing, 510(k), premarket approval - p. 276 24. 24. Anesthesia reimbursement - p. 294 25. 25. Business models - p. 309 26. 26. Marketing, sales, and distribution - p. 320 27. 27. Business strategy—valuing emerging technology companies - p. 334 28. 28. Business operations - p. 354 29. 29. Post launch physician relationships - p. 364 30. 30. Innovation in anesthesiology: technology development and commercialization handbook - p. 391 31. 31. From idea to commercialization: development of a breathing-controlled gaming device for pediatric anesthesia induction - p. 402 32. 32. Case study: improve the safety and compliance of drug preparation and administration with barcode technology - p. 412 33. 33. Revolutionizing blood transfusion: HemaLogiX-optimizing clinical appropriateness and resource utilization - p. 428 34. 34. FirstLook LTA from Guidance Airway Solutions - p. 435 35. Index - p. 445
