In this issue of Dermatologic Clinics, guest editor Dr. Terrence A. Cronin, Jr., brings his considerable expertise to the topic of Leadership, Branding, and the Business of Dermatology. Understanding the business aspects of dermatology—such as financial management, operational efficiency, and adapting to healthcare trends—ensures practices remain viable and capable of expanding access to quality care. This issue discusses various topics such as developing a unique product, building a brand voice and logo, being a social media ambassador, effective organizational leadership, and more.
1. Cover image - p. i 2. Title page - p. i 3. Table of Contents - p. i 4. Copyright - p. ii 5. Contributors - p. iii 6. Forthcoming Issues - p. ix 7. Preface - p. xi 8. Company, Product Development and Branding (Proactiv Solution, Rodan + Fields) - p. 541 9. The Anatomy of Unique Product Development - p. 549 10. Branding and the Business of Dermatology - p. 555 11. Developing a Dermatology-Specific Electronic Medical Record: Leadership, Strategy, and the Role of Artificial Intelligence - p. 563 12. Branding in Dermatology: A Strategic Framework and the American Academy of Dermatology Rebranding Experience - p. 571 13. Being a Social Media Ambassador - p. 579 14. Pearls and Pitfalls of Social Media in Dermatology - p. 589 15. The Pearls and Perils of Social Media in Dermatology - p. 599 16. Leadership During Times of Crisis - p. 607 17. The Trodden and Untrodden Path: Mentorship, Innovation, and Leadership in Dermatology - p. 613 18. Effective Organizational Leadership - p. 619 19. Leadership by Building Your Own Personal Brand - p. 625 20. Creating a Culture of Inspiring Medical Leadership - p. 633
In this issue of Dermatologic Clinics, guest editor Dr. Terrence A. Cronin, Jr., brings his considerable expertise to the topic of Leadership, Branding, and the Business of Dermatology. Understanding the business aspects of dermatology—such as financial management, operational efficiency, and adapting to healthcare trends—ensures practices remain viable and capable of expanding access to quality care. This issue discusses various topics such as developing a unique product, building a brand voice and logo, being a social media ambassador, effective organizational leadership, and more.
1. Cover image - p. i 2. Title page - p. i 3. Table of Contents - p. i 4. Copyright - p. ii 5. Contributors - p. iii 6. Forthcoming Issues - p. ix 7. Preface - p. xi 8. Company, Product Development and Branding (Proactiv Solution, Rodan + Fields) - p. 541 9. The Anatomy of Unique Product Development - p. 549 10. Branding and the Business of Dermatology - p. 555 11. Developing a Dermatology-Specific Electronic Medical Record: Leadership, Strategy, and the Role of Artificial Intelligence - p. 563 12. Branding in Dermatology: A Strategic Framework and the American Academy of Dermatology Rebranding Experience - p. 571 13. Being a Social Media Ambassador - p. 579 14. Pearls and Pitfalls of Social Media in Dermatology - p. 589 15. The Pearls and Perils of Social Media in Dermatology - p. 599 16. Leadership During Times of Crisis - p. 607 17. The Trodden and Untrodden Path: Mentorship, Innovation, and Leadership in Dermatology - p. 613 18. Effective Organizational Leadership - p. 619 19. Leadership by Building Your Own Personal Brand - p. 625 20. Creating a Culture of Inspiring Medical Leadership - p. 633
