Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.
The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.
1. Cover image - p. i 2. Title page - p. i 3. Table of Contents - p. iii 4. Series Page - p. ii 5. Copyright - p. iv 6. Dedication - p. v 7. List of Figures - p. ix 8. About the Authors - p. xi 9. Acknowledgment - p. xiii 10. Chapter 1. Content-Intensive Sites - p. 1 11. Part One. Navigation Experience Design - p. 7 12. Chapter 2. The Basis of Navigation - p. 11 13. Chapter 3. Designing User Experience - p. 65 14. Chapter 4. Prototyping for Navigation - p. 85 15. Part Two. Findability and Search Experience Optimization - p. 106 16. Chapter 5. The Essentials of Search Engine Optimization - p. 109 17. Chapter 6. SEO for Content-Intensive Sites - p. 125 18. Chapter 7. Mobile Web and SEO - p. 139 19. References and Further Reading - p. 153 20. Index - p. 159
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.
The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.
1. Cover image - p. i 2. Title page - p. i 3. Table of Contents - p. iii 4. Series Page - p. ii 5. Copyright - p. iv 6. Dedication - p. v 7. List of Figures - p. ix 8. About the Authors - p. xi 9. Acknowledgment - p. xiii 10. Chapter 1. Content-Intensive Sites - p. 1 11. Part One. Navigation Experience Design - p. 7 12. Chapter 2. The Basis of Navigation - p. 11 13. Chapter 3. Designing User Experience - p. 65 14. Chapter 4. Prototyping for Navigation - p. 85 15. Part Two. Findability and Search Experience Optimization - p. 106 16. Chapter 5. The Essentials of Search Engine Optimization - p. 109 17. Chapter 6. SEO for Content-Intensive Sites - p. 125 18. Chapter 7. Mobile Web and SEO - p. 139 19. References and Further Reading - p. 153 20. Index - p. 159
