Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
1. Chapter 1. Introduction - p. 1 2. Part 1: Nutrition Science - p. 2 3. Chapter 2. Evidence-based nutrition communication: opportunities and challenges - p. 5 4. Chapter 3. Clinical applications of whey protein - p. 13 5. Chapter 4. Prospects of using biologically active substances to prevent depression - p. 23 6. Chapter 5. Nutrition needs for lifestyle changes and managing disorders - p. 45 7. Part 2: Nutrition Marketing - p. 55 8. Chapter 6. Integrated marketing communication on health-related consumer behavior - p. 59 9. Chapter 7. How evidence-based nutrition science supports nutrition communication and marketing: an Indian perspective - p. 71 10. Chapter 8. Packaging—a tool for controlling food waste - p. 89 11. Chapter 9. Traditional food systems: going backwards to move forward towards finding solutions to nutritional problems - p. 95 12. Chapter 10. Behavioral Nutrition - p. 119 13. Chapter 11. Nutritional Marketing - p. 135 14. Chapter 12. Supply chain challenges in nutraceutical manufacturing companies: tools to combat COVID-hit business environment - p. 153 15. Chapter 13. Rise of Nutraceuticals as FMHC products in India - p. 167 16. Chapter 14. The pursuit of natural medicine—a current perspective - p. 173 17. Part 3: Social Marketing & Responsibility - p. 190 18. Chapter 15. Improving health and nutrition behavior through a social marketing campaign - p. 195 19. Chapter 16. Social media as a new platform for nutritional and health messages - p. 213 20. Chapter 17. Supporting healthy eating behavior through social marketing - p. 231 21. Part 4: Consumer Perception & Insight - p. 239 22. Chapter 18. Cross-cultural perspectives on nutrition and health claims - p. 245 23. Chapter 19. Consumer-centric innovation in food and nutrition industry - p. 259 24. Chapter 20. Personalized nutrition: from science to consumer - p. 267 25. Chapter 21. Consumer perception & in-sight: role of brand equity - p. 287 26. Part 5: Public Health Policy & Regulation - p. 292 27. Chapter 22. Nutrition marketing and public policy - p. 297 28. Chapter 23. Food policy, nutrition & population health in New Zealand - p. 307 29. Chapter 24. Delivering health and wellness through foods: a South Asian regulatory perspective - p. 317 30. Chapter 25. Integration of planning and health promotion policies and nutrition education for healthy vegetable and fruit intake in school students - p. 329 31. Part 6: Holistic Health - p. 337 32. Chapter 26. Home remedies and traditional medicines for energy and nutrition - p. 343 33. Chapter 27. Functional nutrition for healthy and active longevity - p. 355 34. Index - p. 373
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
1. Chapter 1. Introduction - p. 1 2. Part 1: Nutrition Science - p. 2 3. Chapter 2. Evidence-based nutrition communication: opportunities and challenges - p. 5 4. Chapter 3. Clinical applications of whey protein - p. 13 5. Chapter 4. Prospects of using biologically active substances to prevent depression - p. 23 6. Chapter 5. Nutrition needs for lifestyle changes and managing disorders - p. 45 7. Part 2: Nutrition Marketing - p. 55 8. Chapter 6. Integrated marketing communication on health-related consumer behavior - p. 59 9. Chapter 7. How evidence-based nutrition science supports nutrition communication and marketing: an Indian perspective - p. 71 10. Chapter 8. Packaging—a tool for controlling food waste - p. 89 11. Chapter 9. Traditional food systems: going backwards to move forward towards finding solutions to nutritional problems - p. 95 12. Chapter 10. Behavioral Nutrition - p. 119 13. Chapter 11. Nutritional Marketing - p. 135 14. Chapter 12. Supply chain challenges in nutraceutical manufacturing companies: tools to combat COVID-hit business environment - p. 153 15. Chapter 13. Rise of Nutraceuticals as FMHC products in India - p. 167 16. Chapter 14. The pursuit of natural medicine—a current perspective - p. 173 17. Part 3: Social Marketing & Responsibility - p. 190 18. Chapter 15. Improving health and nutrition behavior through a social marketing campaign - p. 195 19. Chapter 16. Social media as a new platform for nutritional and health messages - p. 213 20. Chapter 17. Supporting healthy eating behavior through social marketing - p. 231 21. Part 4: Consumer Perception & Insight - p. 239 22. Chapter 18. Cross-cultural perspectives on nutrition and health claims - p. 245 23. Chapter 19. Consumer-centric innovation in food and nutrition industry - p. 259 24. Chapter 20. Personalized nutrition: from science to consumer - p. 267 25. Chapter 21. Consumer perception & in-sight: role of brand equity - p. 287 26. Part 5: Public Health Policy & Regulation - p. 292 27. Chapter 22. Nutrition marketing and public policy - p. 297 28. Chapter 23. Food policy, nutrition & population health in New Zealand - p. 307 29. Chapter 24. Delivering health and wellness through foods: a South Asian regulatory perspective - p. 317 30. Chapter 25. Integration of planning and health promotion policies and nutrition education for healthy vegetable and fruit intake in school students - p. 329 31. Part 6: Holistic Health - p. 337 32. Chapter 26. Home remedies and traditional medicines for energy and nutrition - p. 343 33. Chapter 27. Functional nutrition for healthy and active longevity - p. 355 34. Index - p. 373
