Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.
The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
1. Title of Book - p. i 2. Cover image - p. i 3. Title page - p. ii 4. Table of Contents - p. iii 5. Copyright - p. iii 6. Personalisation - p. ix 7. Part One: Personalisation: expectations, challenges and reality - p. xii 8. Chapter One. The contemporary phenomenon of personalisation - p. 3 9. Chapter Two. Personalising consumption or consuming personalisation - p. 27 10. Chapter Three. The ethical dilemma of personalisation - p. 43 11. Part Two: Digital personalisation - p. 60 12. Chapter Four. Delivering personalised, digital experience - p. 67 13. Chapter Five. Predictive personalisation: are we watching or being watched? - p. 89 14. Chapter Six. Personalisation: what the experts think - p. 109 15. Part Three: Tailor personalisation - p. 124 16. Chapter Seven. Individualisation of markets: towards personalisation - p. 127 17. Chapter Eight. Consumers and producers: whose personalisation is it? - p. 149 18. Chapter Nine. Customisation and co-creation: an evolving complexity - p. 169 19. Part Four: Personalisation by material engagement - p. 186 20. Chapter Ten. Personalisation and the category of the person - p. 193 21. Chapter Eleven. Persons consuming - p. 211 22. Persons repairing: reficio ergo sum - p. 229 23. Part Five: Back to the personalised future? - p. 243 24. Chapter Thirteen. Lessons learned: personalising the future, personalising ourselves - p. 249 25. Index - p. 265
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.
The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
1. Title of Book - p. i 2. Cover image - p. i 3. Title page - p. ii 4. Table of Contents - p. iii 5. Copyright - p. iii 6. Personalisation - p. ix 7. Part One: Personalisation: expectations, challenges and reality - p. xii 8. Chapter One. The contemporary phenomenon of personalisation - p. 3 9. Chapter Two. Personalising consumption or consuming personalisation - p. 27 10. Chapter Three. The ethical dilemma of personalisation - p. 43 11. Part Two: Digital personalisation - p. 60 12. Chapter Four. Delivering personalised, digital experience - p. 67 13. Chapter Five. Predictive personalisation: are we watching or being watched? - p. 89 14. Chapter Six. Personalisation: what the experts think - p. 109 15. Part Three: Tailor personalisation - p. 124 16. Chapter Seven. Individualisation of markets: towards personalisation - p. 127 17. Chapter Eight. Consumers and producers: whose personalisation is it? - p. 149 18. Chapter Nine. Customisation and co-creation: an evolving complexity - p. 169 19. Part Four: Personalisation by material engagement - p. 186 20. Chapter Ten. Personalisation and the category of the person - p. 193 21. Chapter Eleven. Persons consuming - p. 211 22. Persons repairing: reficio ergo sum - p. 229 23. Part Five: Back to the personalised future? - p. 243 24. Chapter Thirteen. Lessons learned: personalising the future, personalising ourselves - p. 249 25. Index - p. 265
