Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.
1. Chapter 1. Introduction - p. GXXVI 2. Chapter 2. Nodes, Edges, and Network Measures - p. G7 3. Chapter 3. Network Structure and Measures - p. G23 4. Chapter 4. Network Visualization - p. G44 5. Chapter 5. Tie Strength - p. G62 6. Chapter 6. Trust - p. G73 7. Chapter 7. Understanding Structure Through User Attributes and Behavior - p. G89 8. Chapter 8. Building Networks - p. G105 9. Chapter 9. Entity Resolution and Link Prediction - p. G123 10. Chapter 10. Propagation in Networks - p. G149 11. Chapter 11. Community-Maintained Resources - p. G168 12. Chapter 12. Location-Based Social Interaction - p. G178 13. Chapter 13. Social Information Filtering - p. G190 14. Chapter 14. Social Media in the Public Sector - p. G201 15. Chapter 15. Business Use of Social Media - p. G212 16. Chapter 16. Privacy - p. G221 17. Chapter 17. Case Study: Social Network Strategies for Surviving the Zombie Apocalypse - p. G235 18. References - p. G247 19. Glossary - p. G247 20. Index - p. G247
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.
1. Chapter 1. Introduction - p. GXXVI 2. Chapter 2. Nodes, Edges, and Network Measures - p. G7 3. Chapter 3. Network Structure and Measures - p. G23 4. Chapter 4. Network Visualization - p. G44 5. Chapter 5. Tie Strength - p. G62 6. Chapter 6. Trust - p. G73 7. Chapter 7. Understanding Structure Through User Attributes and Behavior - p. G89 8. Chapter 8. Building Networks - p. G105 9. Chapter 9. Entity Resolution and Link Prediction - p. G123 10. Chapter 10. Propagation in Networks - p. G149 11. Chapter 11. Community-Maintained Resources - p. G168 12. Chapter 12. Location-Based Social Interaction - p. G178 13. Chapter 13. Social Information Filtering - p. G190 14. Chapter 14. Social Media in the Public Sector - p. G201 15. Chapter 15. Business Use of Social Media - p. G212 16. Chapter 16. Privacy - p. G221 17. Chapter 17. Case Study: Social Network Strategies for Surviving the Zombie Apocalypse - p. G235 18. References - p. G247 19. Glossary - p. G247 20. Index - p. G247
