A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products.
In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.
Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.
Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that’s focused on consumers’ needs can contribute to a company’s strategy.
The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.
1. Case Studies on the Business of Nutraceuticals, Functional and Super Foods - p. i 2. Cover - p. i 3. Title Page - p. i 4. Copyright Page - p. iv 5. Contents - p. v 6. Contributors - p. ix 7. Chapter 1 The Nutraceutical Industry: trends and dynamics - p. 3 8. Chapter 2 A short review on willingness to pay for novel food - p. 21 9. Chapter 3 Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 1 contemporary approaches - p. 31 10. Chapter 4 Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 2 advanced approaches - p. 57 11. Chapter 5 Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation - p. 85 12. Chapter 6 Nutraceutical and functional value of carob-based products The LBG Sicilia Srl Case Study - p. 107 13. Chapter 7 Breaking the cycle of malnutrition through sustainable business models: The case of ready-to-use therapeutic foods - p. 121 14. Chapter 8 Typical plant-based food from a nutraceutical perspective: The case of the Marche region - p. 145 15. Chapter 9 Organic and Made in Tuscany Spirulina: the story of Severino Becagli - p. 161 16. Chapter 10 Vanity and its impact on nutraceuticals’ awareness - p. 175 17. Conclusions - p. 203 18. Index - p. 205
A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products.
In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.
Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.
Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that’s focused on consumers’ needs can contribute to a company’s strategy.
The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.
1. Case Studies on the Business of Nutraceuticals, Functional and Super Foods - p. i 2. Cover - p. i 3. Title Page - p. i 4. Copyright Page - p. iv 5. Contents - p. v 6. Contributors - p. ix 7. Chapter 1 The Nutraceutical Industry: trends and dynamics - p. 3 8. Chapter 2 A short review on willingness to pay for novel food - p. 21 9. Chapter 3 Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 1 contemporary approaches - p. 31 10. Chapter 4 Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 2 advanced approaches - p. 57 11. Chapter 5 Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation - p. 85 12. Chapter 6 Nutraceutical and functional value of carob-based products The LBG Sicilia Srl Case Study - p. 107 13. Chapter 7 Breaking the cycle of malnutrition through sustainable business models: The case of ready-to-use therapeutic foods - p. 121 14. Chapter 8 Typical plant-based food from a nutraceutical perspective: The case of the Marche region - p. 145 15. Chapter 9 Organic and Made in Tuscany Spirulina: the story of Severino Becagli - p. 161 16. Chapter 10 Vanity and its impact on nutraceuticals’ awareness - p. 175 17. Conclusions - p. 203 18. Index - p. 205
