Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.
This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.
1. Chapter 1 The use of rapid sensory methods in R&D and research: An introduction - p. 3 2. Chapter 2 Alternative methods of sensory testing: Advantages and disadvantages - p. 27 3. Chapter 3 Rapid and slower methods to measure emotion responses to food products - p. 51 4. Chapter 4 Measuring sensory perception in relation to consumer behavior - p. 81 5. Chapter 5 Expedited procedures for conceptual profiling of brands, products, and packaging - p. 103 6. Chapter 6 A perspective on the evolution of descriptive methods - p. 131 7. Part Two Rapid methods for sensory profiling - p. 138 8. Chapter 7 Flash Profile, its evolution and uses in sensory and consumer science - p. 141 9. Chapter 8 Free sorting as a sensory profiling technique for product development - p. 173 10. Chapter 9 Free multiple sorting as a sensory profiling technique - p. 209 11. Chapter 10 Napping and sorted Napping as a sensory profiling technique - p. 219 12. Chapter 11 Polarized sensory positioning (PSP) as a sensory profiling technique - p. 237 13. Chapter 12 Check-all-that-apply (CATA) questions with consumers in practice: Experimental considerations and impact on outcome - p. 257 14. Chapter 13 Temporal dominance of sensations (TDS) as a sensory profiling technique - p. 281 15. Chapter 14 Ideal profiling as a sensory profiling technique - p. 321 16. Chapter 15 Open-ended questions in sensory testing practice - p. 349 17. Chapter 16 Natural Language Processing - p. 371 18. Applications in new product development and consumer research - p. 409 19. Chapter 17 Adoption and use of Flash Profiling in daily new product development: A testimonial - p. 413 20. Chapter 18 Technical team testing in the food industry - p. 423 21. Chapter 19 Alternative methods of sensory testing: Working with chefs, culinary professionals and brew masters - p. 441 22. Chapter 20 Sensory testing with flavorists: Challenges and solutions - p. 461 23. Chapter 21 Projective Flash Profile from experts to consumers: A way to reveal fragrance language - p. 479 24. Chapter 22 Use of rapid sensory methods in the automotive industry - p. 503 25. Applications in sensory testing with specific populations and methodological consequences - p. 529 26. Chapter 23 Sensory testing in new product development: Working with children - p. 533 27. Chapter 24 Sensory testing in new product development: Working with older people - p. 545 28. Chapter 25 Non-Meat Analogs—A Mind Genomics Cartography of their perceived health benefits - p. 569 29. Index - p. 589
Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.
This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.
1. Chapter 1 The use of rapid sensory methods in R&D and research: An introduction - p. 3 2. Chapter 2 Alternative methods of sensory testing: Advantages and disadvantages - p. 27 3. Chapter 3 Rapid and slower methods to measure emotion responses to food products - p. 51 4. Chapter 4 Measuring sensory perception in relation to consumer behavior - p. 81 5. Chapter 5 Expedited procedures for conceptual profiling of brands, products, and packaging - p. 103 6. Chapter 6 A perspective on the evolution of descriptive methods - p. 131 7. Part Two Rapid methods for sensory profiling - p. 138 8. Chapter 7 Flash Profile, its evolution and uses in sensory and consumer science - p. 141 9. Chapter 8 Free sorting as a sensory profiling technique for product development - p. 173 10. Chapter 9 Free multiple sorting as a sensory profiling technique - p. 209 11. Chapter 10 Napping and sorted Napping as a sensory profiling technique - p. 219 12. Chapter 11 Polarized sensory positioning (PSP) as a sensory profiling technique - p. 237 13. Chapter 12 Check-all-that-apply (CATA) questions with consumers in practice: Experimental considerations and impact on outcome - p. 257 14. Chapter 13 Temporal dominance of sensations (TDS) as a sensory profiling technique - p. 281 15. Chapter 14 Ideal profiling as a sensory profiling technique - p. 321 16. Chapter 15 Open-ended questions in sensory testing practice - p. 349 17. Chapter 16 Natural Language Processing - p. 371 18. Applications in new product development and consumer research - p. 409 19. Chapter 17 Adoption and use of Flash Profiling in daily new product development: A testimonial - p. 413 20. Chapter 18 Technical team testing in the food industry - p. 423 21. Chapter 19 Alternative methods of sensory testing: Working with chefs, culinary professionals and brew masters - p. 441 22. Chapter 20 Sensory testing with flavorists: Challenges and solutions - p. 461 23. Chapter 21 Projective Flash Profile from experts to consumers: A way to reveal fragrance language - p. 479 24. Chapter 22 Use of rapid sensory methods in the automotive industry - p. 503 25. Applications in sensory testing with specific populations and methodological consequences - p. 529 26. Chapter 23 Sensory testing in new product development: Working with children - p. 533 27. Chapter 24 Sensory testing in new product development: Working with older people - p. 545 28. Chapter 25 Non-Meat Analogs—A Mind Genomics Cartography of their perceived health benefits - p. 569 29. Index - p. 589
