Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.
1. Title of Book - p. i 2. Cover image - p. i 3. Title page - p. ii 4. Table of Contents - p. iii 5. Copyright - p. iv 6. Preface - p. ix 7. Chapter 1. Visual Queries - p. 1 8. Chapter 2. What We Can Easily See - p. 23 9. Chapter 3. Structuring Two-Dimensional Space - p. 43 10. Chapter 4. Color - p. 65 11. Chapter 5. Getting the Information: Visual Space and Time - p. 87 12. Chapter 6. Visual Objects, Words, and Meaning - p. 107 13. Chapter 7. Visual and Verbal Narrative - p. 125 14. Chapter 8. Building Mental Models: Why We Present with Visualizations - p. 143 15. Chapter 9. Creative Meta-seeing - p. 163 16. Chapter 10. The Dance of Meaning - p. 181 17. Index - p. 199
Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.
1. Title of Book - p. i 2. Cover image - p. i 3. Title page - p. ii 4. Table of Contents - p. iii 5. Copyright - p. iv 6. Preface - p. ix 7. Chapter 1. Visual Queries - p. 1 8. Chapter 2. What We Can Easily See - p. 23 9. Chapter 3. Structuring Two-Dimensional Space - p. 43 10. Chapter 4. Color - p. 65 11. Chapter 5. Getting the Information: Visual Space and Time - p. 87 12. Chapter 6. Visual Objects, Words, and Meaning - p. 107 13. Chapter 7. Visual and Verbal Narrative - p. 125 14. Chapter 8. Building Mental Models: Why We Present with Visualizations - p. 143 15. Chapter 9. Creative Meta-seeing - p. 163 16. Chapter 10. The Dance of Meaning - p. 181 17. Index - p. 199
