The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century.
Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities.
The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation.
1. Promoting Health - p. Page i 2. Cover - p. Page i 3. Title page - p. Page ii 4. Table of Contents - p. Page iii 5. Copyright - p. Page iii 6. Contents - p. Page vi 7. Foreword - p. Page vi 8. Preface - p. Page vii 9. Acknowledgements - p. Page ix 10. List of Illustrations - p. Page xi 11. List of Tables - p. Page xii 12. Part 1 : Thinking About Health, Health Promotion, and Public Health - p. Page xii 13. 1 : What Is Health? - p. Page 1 14. 2 : What Is Health Promotion? - p. Page 14 15. 3 : Who Promotes Health? - p. Page 34 16. 4 : Values and Ethical Considerations in Health Promotion and Public Health - p. Page 54 17. Part 2 : Planning and Managing Health Promotion and Public Health Practice - p. Page 68 18. 5 : Planning and Evaluating Health Promotion and Public Health Interventions - p. Page 72 19. 6 : Identifying Health Promotion and Public Health Practice Needs and Priorities - p. Page 84 20. 7 : Evidence and Research for Health Promotion and Public Health PracticeGareth Morgan, Angela Scriven - p. Page 97 21. 8 : Skills of Personal Effectiveness - p. Page 116 22. 9 : Working Effectively With Other People - p. Page 132 23. Part 3 : Competencies in Health Promotion and Public Health Practice - p. Page 145 24. 10 : Fundamentals of Communication in Public Health - p. Page 148 25. 11 : Using Communication Tools in Health Promotion and Public Health Practice - p. Page 160 26. 12 : Educating for Health - p. Page 177 27. 13 : Working With Groups to Promote Health - p. Page 192 28. 14 : Enabling Healthier Living Through Behaviour Change - p. Page 207 29. 15 : Working With Communities - p. Page 222 30. 16 : Influencing and Implementing Public Health Policy - p. Page 237 31. Index - p. Page 250
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century.
Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities.
The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation.
1. Promoting Health - p. Page i 2. Cover - p. Page i 3. Title page - p. Page ii 4. Table of Contents - p. Page iii 5. Copyright - p. Page iii 6. Contents - p. Page vi 7. Foreword - p. Page vi 8. Preface - p. Page vii 9. Acknowledgements - p. Page ix 10. List of Illustrations - p. Page xi 11. List of Tables - p. Page xii 12. Part 1 : Thinking About Health, Health Promotion, and Public Health - p. Page xii 13. 1 : What Is Health? - p. Page 1 14. 2 : What Is Health Promotion? - p. Page 14 15. 3 : Who Promotes Health? - p. Page 34 16. 4 : Values and Ethical Considerations in Health Promotion and Public Health - p. Page 54 17. Part 2 : Planning and Managing Health Promotion and Public Health Practice - p. Page 68 18. 5 : Planning and Evaluating Health Promotion and Public Health Interventions - p. Page 72 19. 6 : Identifying Health Promotion and Public Health Practice Needs and Priorities - p. Page 84 20. 7 : Evidence and Research for Health Promotion and Public Health PracticeGareth Morgan, Angela Scriven - p. Page 97 21. 8 : Skills of Personal Effectiveness - p. Page 116 22. 9 : Working Effectively With Other People - p. Page 132 23. Part 3 : Competencies in Health Promotion and Public Health Practice - p. Page 145 24. 10 : Fundamentals of Communication in Public Health - p. Page 148 25. 11 : Using Communication Tools in Health Promotion and Public Health Practice - p. Page 160 26. 12 : Educating for Health - p. Page 177 27. 13 : Working With Groups to Promote Health - p. Page 192 28. 14 : Enabling Healthier Living Through Behaviour Change - p. Page 207 29. 15 : Working With Communities - p. Page 222 30. 16 : Influencing and Implementing Public Health Policy - p. Page 237 31. Index - p. Page 250
